"He's worth more than Neymar" said the agent - a feeling that is popular in Madrid where 200,000 fans recently expressed their preference in one of Marca's polls for Tottenham's Gareth Bale and Dortmund's Ilkay Gundogan over any other transfer targets - including Vidal and Edison Cavani. This is also a comment that implies an even higher price, of course.
While the price is a concern, and Daniel Levy has claimed the player is not for sale, it is clear the agent and the player are interested and a message has been sent to both clubs.
According to The Guardian, leg-work done by Zinedine Zidane has paid off. Gareth Bale himself has never made any secret of what club he dreams of playing at, of course. He has routinely, in the past, taken to his Twitter to make it clear he watches Madrid's games and that Cristiano Ronaldo is his favourite player.
Bale has recently signed on to become one of the faces of the EPL and is rumoured to be considering an improved contract with Spurs however, so the way is hardly clear to a quick transfer.
Daniel Levy is also an intelligent and patient chairman, so expect any transfer to take some time to develop and to be suitably expensive.