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Real Madrid Announce Partnership With ‘Hankook Tire’

Real Madrid look to expand their brand even further.

Ángel Martínez -

As revealed by, Florentino Perez recently announced a partnership with Korean company ‘Hankook Tire,’ something that the Los Blancos president believes will “allow us (Real Madrid) to dream.”

The presentation of the agreement, which took place in the presidential box at the Santiago Bernabéu, included Perez himself, Hyun Shick Cho, Hankook Tire's worldwide president, and first team players Benzema, Isco, Danilo, Coentrão, Nacho, Mariano, Keylor Navas, Casilla and Yáñez.

Perez presented Hyun Shick with a Real Madrid jersey with a number 1 on the back, and received a ceramic gift in return.

Here are Perez’s and Hyun Shick’s full quotes on the partnership:

Perez: Today we have the privilege of presenting a strategic agreement between Real Madrid and this brand which is a leader in pneumatic production, it is an alliance between leaders to become stronger and it will allow us to work together as we dream about conquering the future. Hankook Tire is our new Global Partner and a company which represents excellence and is present in more than 180 countries. Real Madrid and Hankook share endless leadership in the search for perfection. We are talking about a perfect alliance. It is a premium global brand and from today it will be associated with Real Madrid.

Hyun Shick: This is the home of the most valued football team in the world. Hankook is the pneumatics company which is growing faster than any other and we are present in more than 180 countries with five R&D centres and six factories around the world. We have been involved in sports marketing for many years and this agreement will help us become the main pneumatics company. With this agreement we can strengthen our commitment to all our consumers from around the world and it is a gift to them. Both Real Madrid and ourselves share the spirit of innovation and we believe that this agreement will strengthen our reputation.

While this agreement will likely be ignored by most Madridistas, this deal represents a shrewd partnership that will look to expand Real Madrid’s foray into the Asian market. Such a strategy is essential for maintaining the Whites’ presence as the number one footballing brand in the world, and could play a role in attracting top young Korean talents to the club.

Even if this deal does not create such an impressive effect, having such a renowned Korean company plaster us on the front page of their website certainly can’t hurt.

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