Real Madrid Announce Partnership With Telefónica

Presidential elections are getting closer with each day and Florentino Perez is doing everything to secure his reelection. Today Real Madrid have reached a sponsorship agreement with Telefónica - one of the largest telephone operators and mobile network providers in the world - for the next two years.

Telefónica will join the long list of Real Madrid's sponsors such as La Caixa, Mahou, Cepsa, IPIC, Adidas, Nivea, Emirates, EA Sports, Microsoft, Samsung, Sanitas, Hankook, Coca Cola, Hugo Boss, Volkswagen.

Apart from being a sponsor of Real Madrid's basketball and football team, Telefónica will provide wifi connection at the Santiago Bernabeu and will launch a Real Madrid app for both the football and basketball team.

At the presentation, Florentino Perez was joined by both football and basketball first team squads and José Mª Álvarez-Pallete, the president of Telefónica company.

Here's what Florentino Perez said about this new sponsorship agreement:

Telefónica and Real Madrid have sealed an important deal today that is founded on faith and loyalty. Telefónica, one of the most prestigious companies worldwide, will be a great ally and technological partner. Together we will be stronger as we conquer the future. This deal looks to strengthen our ambitions for today and tomorrow. Millions of our club's fans will be connected with the day-to-day workings of the club and the players.

Telefónica is one of the most prestigious telecoms companies in the world, they are striving to be leaders and strengthen the name of Spain as one of quality. This deal is an honor because Telefónica share many of our values and will help us to keep projecting the image of Real Madrid around the world. Both companies have the indestructible commitment to the search for perfection.

The exact amount of money wasn't disclosed by either party, but most media outlets are speculating that it's 15mil EUR for 2 years. This number seems plausible, because Telefónica won't have a logo on Real Madrid's shirt.

Fly Emirates will continue to be the main shirt sponsor of Real Madrid and according to MARCA, Real Madrid reached an agreement that Fly Emirates will double the sponsorship from 25mil to 50mil EUR per year.

It appears that Florentino Perez wants to tie up all the major sponsors and try to secure more lucrative deals to strengthen his position before the election. There is now only 1 major sponsorship deal left to be renegotiated - Adidas.

There have been speculations all season long about the new kit deal worth 100-150 mil EUR per year, but it finally seems that the new deal with Adidas will be finalised soon. According to reports, Real Madrid have reached a verbal agreement, but they need to finalise the details with the newly appointed Adidas CEO Kasper Rorsted.

It's reasonable to expect this kit deal to be the most expensive kit deal in the world. Some might be shocked by the high numbers, but we need to put them into context. Adidas and Nike are colossal giants compared to any and all football clubs. And for them those expensive deals are still worth it.