Real Madrid, Behind the Scenes: La Fabrica

Three weeks ago, Real Madrid launched their original behind the scenes series as a part of their new digital strategy and it has grown tremendously since. All aired episodes now have over one million views each, and the first one has more than 2.5 million views (Nate Bauer wrote about the first two episodes).

The latest episode puts our famous La Fabrica academy into the spotlight. La Fabrica is quite often omitted from the discussions about the best football academies in the world, but if you look at the numbers and data, it should be right at the top. According to a study for 2016/17 season made by CIES, Real Madrid tops the list of the most productive training clubs in the world with 41 players in the top-five European leagues.

La Fábrica, more specifically the whole Real Madrid City complex (often called Valdebebas), has been one of the two main projects that Florentino Perez wishes to finish before his tenure is over. The second one is, of course, the Bernabeu renovation project.

In this episode, we are being presented the daily routine of young academy players and you can hear from La Fábrica graduates, and Guti, and Zinedine Zidane (coaches of Juvenil A and the first team respectively), about their experiences of the academy and the facilities.

And lastly, the documentary focuses on Martín Calderón, current Juvenil A player, and his life in the Real Madrid City complex. Martín Calderón talks about his settlement in the academy, and that even though he moved without his family from Cádiz to Madrid at the age of 14, he never felt alone.