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Real Madrid to Sign New Record Breaking Adidas Deal

Reports suggest a deal has been struck between the two parties with Madrid’s new contract far surpassing that of Manchester United’s or Juventus

Champions League Trophy Tour - Harrods Photo by Christopher Lee/Getty Images for Adidas

According to Spanish outlet, Marca, Real Madrid is set to finalize a new agreement with Adidas which will see the club earn a reported €110 million a year, more than double their current deal, for the next ten seasons. Over the course of the ten year deal, Real Madrid will earn €1.1 billion. The €110 million is guaranteed, while variables in the contract — based off of performance and merchandising— could see that figure rise to €152 million a year.

Both Nike and Under Armour were rumored to be interested in a deal, but Adidas offer was far too strong for the competition. The new deal will see Madrid exceed both Manchester United and Barcelona’s kit deals. With 16 sponsorships total, Madrid continue to place themselves in a strong financial position under President Florentino Perez.

With the club now able to factor the revenue in from the Adidas sponsorship deal and the projected income from the stadium renovations, cash will certainly be available for reinforcements on the sporting side of things. While Manchester City and PSG look to deflect the recent poor publicity from Football Leaks, Real Madrid continue to strike deals that represent their status as a true European juggernaut and global icon.

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