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Real Madrid And Playstation Sign ‘Strategic Partnership’

EGX 2019 Photo by Joe Brady/Getty Images

Real Madrid fans will soon be able to purchase an exclusive Real Madrid EA Sports FIFA 21 hardware bundle and a PlaystationPro (1TB) which comes with a wireless DUALSHOCK4 controller. The bundle will be available on the same day as FIFA 21’s launch (October 9th) and on.

This is all thanks to a deal that Real Madrid have struck with Playstation, which sees both Playstation 4 and Playstation 5 as the club’s ‘official consoles’.

“We welcome PlayStation as Real Madrid’s official console,” Real Madrid’s director of institutional relations, Emilio Butragueño said of the deal. “The partnership between these two leading brands aims to offer our fans a connection platform between the club and the virtual world through new and unique experiences”.

From Real Madrid’s official website:

This deal enables the two brands to create synergies and make the world of football and basketball even greater, both in real life and through the console.

Lilliana Laporte, general manager of Sony Interactive Entertainment Iberia, commented: “We’re really happy to be announcing this strategic partnership between PlayStation and Real Madrid, which sees both brands put all of their efforts into offering millions of people a great many hours of entertainment, both on the traditional sports field and virtually. We’re really looking forward to seeing just what we can achieve together in the future”.

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