For the third consecutive year, Real Madrid have been dubbed the most valuable football club brand in the world by Brand Finance.
According to Brand Finance, as part of their Football 50 2021, Real Madrid are top of the football world, and boast a brand value of €1,276 million.
Rounding out the top six of Brand Finance’s list: FC Barcelona (€1,266m), Manchester United (€1,130m), Manchester City (€1,118m) and Bayern Munich (€1,068m).
Of course, ‘brand value’ is an entirely different thing to the club’s profit, ability to compete in the transfer market, etc. Still, Real Madrid are in a relatively healthy situation compared to other teams.
From Real Madrid’s official website:
In its report, Brand Finance notes that Real Madrid ”have consistently been able to secure Champions League qualification year after year. This consistent influx of Champions League revenues and status has played a central role in the club’s overall success”.
2021 most valuable football club brands ranking