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On this episode of the Managing Madrid Podcast, Kiyan Sobhani and Matt Wiltse discuss:

• How Formula 1 inspired Florentino Perez’s European Super League obsession
• La Liga’s terrible marketing
• Did the league capitalize on the Cristiano Ronaldo vs Lionel Messi era?
• How to monetize followers
• Barca TV +
• Estadio Santagio Bernabeu and the metaverse
• How to get people to watch La Liga more
• La Liga’s drop in viewership
• The Amazon Prime doc
• La Liga’s obsession with copyright infringements

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Hosts this week:

Matt Wiltse (@MattWiltse4)

Kiyan Sobhani (@KiyanSo)