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Managing Madrid Podcast: Improving Real Madrid and La Liga’s global marketing

Kiyan and Matt discuss the future of Real Madrid and La Liga, and what can be improved on

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Real Madrid Present Tenders For New Bernabeu Stadium Illustration provided by Real Madrid via Getty Images

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On this episode of the Managing Madrid Podcast, Kiyan Sobhani and Matt Wiltse discuss:

  • How Formula 1 inspired Florentino Perez’s European Super League obsession
  • La Liga’s terrible marketing
  • Did the league capitalize on the Cristiano Ronaldo vs Lionel Messi era?
  • How to monetize followers
  • Barca TV +
  • Estadio Santagio Bernabeu and the metaverse
  • How to get people to watch La Liga more
  • La Liga’s drop in viewership
  • The Amazon Prime doc
  • La Liga’s obsession with copyright infringements

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Hosts this week:

Matt Wiltse (@MattWiltse4)

Kiyan Sobhani (@KiyanSo)

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