Bernd Reichart, the CEO of A22 Sports Management, the company behind the controversial Super League project, yesterday revealed his plans for a new European football competition format that would challenge UEFA’s monopoly on club competitions.
THE NEW EUROPEAN SUPER LEAGUE.— Managing Madrid (@managingmadrid) December 21, 2023
64 participating clubs divided into 3 leagues:
1. Star (16 clubs, 2 groups of 8)
2. Gold (16 clubs, 2 groups of 8)
3. Blue (32 clubs, 4 groups of 8)
Top clubs from each league qualify for the knockout rounds which are home and away, 2 legs. Final… pic.twitter.com/vwlS3ouzN3
Last night, Reichart spoke to COPE’s El Partidazo show to answer more questions about the new proposal, while also clarifying the next steps to make the Super League a reality. Here are some of the standout quotes from the interview:
Will clubs who said “no” to the European Super League eventually join?
“Today many clubs have made statements in which we continue to see the long arm of a 70-year-old monopoly. Do we doubt that UEFA puts pressure on the clubs? Give them time and let us convince the clubs. We are going to convince the clubs. The best clubs in Europe. I promise you that today’s football is neither in love nor loyal to the end with the monopoly.
“I have spoken with many clubs today, but we have not tried to negotiate to close agreements. Another era of dialogue begins and at a given moment we are going to communicate the clubs that are going to constitute the Super League. We are not going to force the clubs to say today ‘I am here.’ We are not here to create walls. This is to unite, not to divide.
“Some of the clubs that said ‘no’ today have called me to explain themselves. ‘They sayid ‘no’, but they said ‘here we are.’
Who is funding the Super League?
“We are going to offer the best football in the world completely free. The best football in the world, perhaps just the best football in the world, has the capacity to reach billions of fans around the world. And it has the possibility of being refinanced mainly by the advertising. We are capable of obtaining more than 3,000 million euros a year in advertising.
“Saudi money is not behind the Super League. We have spoken with investors from Europe and the United States.
“I can guarantee the money with an American investment fund. It is already guaranteed.
“Do not have any doubt that we have the investment and the capacity to set up a streaming platform to provide the best football live and for free. We are sure of the reliability of that model.
“The idea is that it will always be free. Always. What there may be is a premium subscription for the crazy, crazy, crazy fan. We lose a lot of fans because football is prohibitive for many.”
Does the Super League benefit a club like Girona?
“Our Super League is much better for Girona. Many clubs complain that the prize of accessing the Champions League is poisoned. You arrive, lose your games and in three months you go home. You don’t have time to establish yourself as a European club
“Villarreal has been a semi-finalist in the Champions League and then next year they are already out.”